In 2021, Dubai hosted the SME 2021 event to promote initiatives like the Dubai Next crowdfunding platform and RATE plans for SME growth. During this event, an innovative real-time presentation was created to showcase Dubai’s commitment to fostering entrepreneurship. The presentation was designed with an ultra-panoramic screen resolution and provided real-time interactivity. His Highness Sheikh Mohammed bin Rashid Al Maktoum was able to control the live data presentation directly from an iPad, offering an engaging experience for the audience.
The challenge was to develop an interactive, real-time presentation that would convey complex data sets while ensuring that the visual storytelling captured attention. To meet this challenge, a set of 80 original icons, adapted to the RATE corporate red triangle shape, was created. The unusual ultra-panoramic screen setup demanded a high level of technical sophistication, achieved through the Ventuz real-time graphics engine.
SME/RATE Dubai
- Goals:
◦ Present Dubai’s SME growth strategies and initiatives, such as Dubai Next, in a compelling, interactive format.
◦ Deliver real-time data updates in an ultra-panoramic screen setup. - Production:
◦ Developed a real-time presentation using Ventuz, integrating live data updates and interactive elements.
◦ Designed 80 custom icons inspired by the RATE corporate identity for visual storytelling.
◦ Enabled His Highness Sheikh Mohammed bin Rashid Al Maktoum to control the presentation via iPad, ensuring a seamless, engaging experience. - Results:
◦ Enhanced audience engagement with visually stunning, dynamic presentations.
◦ Received praise for technical innovation and adaptability to live updates.