As SEAT prepared to showcase their Altea compact MPV to shareholders and visitors, they required a cutting-edge solution that would not only display the vehicle but also allow for real-time interaction with the car’s features. The goal was to create an immersive and non-linear showroom where visitors could engage with the car’s design and functionality in a dynamic, user-driven way.
Given the physical constraints of the presentation space—such as the stage setup with a large LED backdrop and seating area—the challenge was to integrate interactive elements without obstructing the view of the presenter or limiting engagement. The result was a futuristic, high-tech showroom that exceeded expectations, leading SEAT to retain the installation throughout the production run of the Altea.
SEAT
- Goals:
◦ Create a non-linear, immersive presentation for the SEAT Altea model.
◦ Ensure presenter visibility while interacting with real-time graphics.
◦ Enable the visitors to interact with content from a table next to their seats - Production:
◦ Ensure presenter visibility while interacting with real-time graphics.
◦ Embedded a touchscreen coffee table for audience interaction during Q&A sessions. - Results:
◦ Continued use of the showroom throughout the Altea production run.
◦ Enhanced engagement and strengthened brand perception.