For LG Spain, the goal was to present their industrial air conditioning systems, specifically the Multi V series, to shareholders and the press. However, the logistical challenges of physically moving and demonstrating the large and complex devices on stage presented significant obstacles. Transporting these heavy systems involved expensive mechanisms, insurance complications, and risk of damage, making the traditional stage setup impractical.
To overcome this, we developed a holographic stage presentation, where a virtual 3D model of the air conditioning units could be displayed, manipulated, and explored without the need for physical devices. The real-time and non-linear presentation allowed the speaker to control the content from a touchscreen interface, modulating the pace of the show and focusing on specific features of the device as needed. Ventuz was used as the real-time engine, allowing for smooth interactions and transitions throughout the presentation.
LG
- Goals:
◦ Showcase large products dynamically and in detail without logistical constraints.
◦ Engage shareholders and industry professionals with innovative storytelling. - Production:
◦ Developed holographic stage content featuring real-time visuals controlled by gestures and a touch interface.
◦ Integrated sound and lighting design for a cohesive sensory experience. - Results:
◦ 28% increase in professional newsletter subscriptions.
◦ Increased audience attention and engagement.
◦ The innovative approach not only solved the logistical issues but also impressed LG’s Korean delegation, which led to the adoption of this holographic solution in their future events across Asia.