For the FITUR event, one of the largest international tourism fairs globally, held annually in Madrid, We developed a real-time interactive installation as the centerpiece of the Turismo Madrid stand. The installation took inspiration from the seven stars on Madrid’s flag, shaping seven star-like rooms within the stand. The goal was to highlight the hidden gems and lesser-known destinations of Madrid’s region, focusing on its natural landscapes, historical sites, and cultural heritage.
The installation was inaugurated by the Royal family, and receiving notable media coverage for its innovative and immersive design. The real-time 3D map allowed visitors to explore geographical points of interest, offering multimedia content and spatial audio to create a personal and engaging experience. The installation successfully captivated visitors, encouraging them to explore not just Madrid’s urban attractions but its natural beauty and heritage beyond the capital.
FITUR
- Goals:
◦ Highlight Madrid’s lesser-known attractions and natural landscapes.
◦ Engage visitors with immersive, interactive installations. - Production:
◦ Developed a real-time 3D interactive map displayed within seven star-shaped rooms.
◦ Integrated spatial audio and dynamic lighting for an engaging visitor experience. - Results:
◦ Significant media coverage and increased interest in Madrid’s hidden gems.
◦ Positive reception from industry professionals and the public.